Let's take a look at organic content and its costs. Have you ever wondered if "free" content is actually free? Spoiler alert: not...

Years of creating content strategy for crypto exchanges, fintech, and investors, here’s what I’ve seen cut through the hype and deliver...

From “Scam” to “Going to the Moon”: Trump’s 180-Degree Shift Donald Trump, the current presidential candidate, has dramatically reversed...

What is acquisition cost? Acquisition costs are the expenses you incur to acquire new customers for your business. They can include...

Business considerations for investing and hiring a content team, starting with knowing your objectives.

ChatGPT for marketing and content strategy: can it be done?

As a seasoned content strategist, I have worked with numerous startups and witnessed the power of metrics and frameworks in shaping their...

6 tips to master the art of writing. Choose words wisely, tailor tone and style, and create relatable content.

Discover little-known facts about content strategy and learn why it's crucial for digital marketing success.

Discover the power of SEO in content strategies! Boost visibility, attract targeted traffic, and build authority

Introduction A strong and talented content team can be the driving force behind your brand's success in the digital world. But assembling...

Uncover the impact of effective corporate communications on trust, success, and engagement. Basic strategies for building strong connections